Joe Lazauskas

Joe Lazauskas

Editor in Chief @ Contently. FastCo contributor. Former EIC of The Faster Times, NY Egotist. Tech and marketing journalist. Email: lazer@contently.com. Twitter: @joelazauskas

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Open uri20140722 28875 x91wnb article
Mashable

5 Content Marketing Lessons From Obama

Although politicians and their marketing teams are generally seen as behind the times, President Barack Obama's campaign team is a big exception, having effectively leveraged so......

Open uri20140722 28875 1yf5jax article
Mashable

5 Reasons Your Branded Content Is Failing

You’re a brand (hello, brand!), and you’ve decided to invest in brand publishing. It’s the hot new thing, and you hear there’s serious ROI behind it, so you figure what the hell......

Mashable

The Anatomy of a Killer Content Marketing Strategy

Refinery29 has become a publishing force. Here's how this company makes people want to buy clothes.

Mashable

Why Computer Animation Looks So Darn Real

We've come a long way in the world of animation. Check out the innovations that have made animated characters so lifelike.