Joe Lazauskas

Joe Lazauskas

Editor in Chief @ Contently. FastCo contributor. Former EIC of The Faster Times, NY Egotist. Tech and marketing journalist. Email: lazer@contently.com. Twitter: @joelazauskas

  • 48
    stories
  • 52K
    words
48
stories for
10
publications
Joe Lazauskas's stories for
Show all
Times mccabe 1 article
The Content Strategist

How The New York Times Built Its Content Marketing Machine ...

How The New York Times Built Its Content Marketing ...

Open uri20140722 21652 1vc8md1 article
The Content Strategist

4 Ways Brands Can Battle Facebook’s Fast-Decreasing Organic Reach

There are alternatives to renting an audience on Facebook, and while they might not be as sexy as the major social network, they do allow brands to expand their reach and make the most out of their investments. Here are four steps you can take to wean yourself off relying...

The Content Strategist

A Crisis of Confidence

In this report, you'll find those results, with a bit of analysis of what they mean. We hope you enjoy it. — Joe Lazauskas. Contently Editor in Chief. Editor's Note ......

Open uri20140802 32399 1i6qvud article
The Content Strategist

Can the Attention Web Save Publishing? Upworthy, Quartz, and Refinery29 Weigh In

There’s been a common refrain in the media and marketing industry lately: the relationship between advertising and publishing on the web is broken. But other than building a time machine and stopping CPMs from taking over the Internet in the first place, what can be done?...

The Content Strategist

'If Mark Zuckerberg Wanted to Tilt This Election, He Could': Peter ...

'If Mark Zuckerberg Wanted to Tilt This Election, H...

Open uri20140802 4211 535mre article
The Content Strategist

If Measuring Pageviews Is Dumb, Buying Them Is Even Dumber ...

If Measuring Pageviews Is Dumb, Buying Them Is Even...

Open uri20130421 18027 1jqgiye article
The Content Strategist

Kobe Bryant's Incredible Facebook Campaign

In the past two months, Kobe’s official Facebook fan page has racked up more than 13.5 million new likes. He had about 316,000 likes in early July.
The catalyst for that big boost? Kobe’s insightful F...

Open uri20140802 4211 72fblw article
The Content Strategist

Over 90 Percent of Marketers Are Not Confident in How They Are ...

Over 90 Percent of Marketers Are Not Confident in H...

Open uri20140722 21652 klcn1c article
The Content Strategist

See Which Brands Freelance Creatives Would Give Up Their Freedom to Work For

As brands create more and more content, thus opening up more job opportunities, significant debate about whether freelance creatives really want to give up their bohemian bliss for a corporate gig. According to a recent study by Working Not Working, a network that connects freelancers with corporate gigs, the answer...

Open uri20140722 28875 1onhcqm article
The Content Strategist

See Which Brands Freelance Creatives Would Give Up Their Freedom to Work For

As brands create more and more content, thus opening up more job opportunities, significant debate about whether freelance creatives really want to give up their bohemian bliss for a corporate gig. According to a recent study by Working Not Working, a network that connects freelancers with corporate gigs, the answer...

Open uri20140722 26140 12lpcr5 article
The Content Strategist

Study: Sponsored Content Has a Trust Problem

Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand, and 54 percent of readers don't trust sponsored content....

Open uri20140722 26140 19jix0w article
The Content Strategist

Upworthy’s Sponsored Posts Are Crushing Their Regular Editorial. Here’s Why.

Late last week, Upworthy updated the world on their sponsored content efforts, and you'll probably never believe what they revealed: Their native advertising efforts are doing really, really well....

The Content Strategist

'We've Gone All In': Why The Daily Beast Wants to Save Journalism ...

'We've Gone All In': Why The Daily Beast Wants to S...