Joe Lazauskas

Joe Lazauskas

Editor in Chief @ Contently. Tech and marketing journalist. David Sedaris wannabe. Email: lazer@contently.com. Twitter: @joelazauskas

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How A Virtual Fitness Plan Pushed 300 Coworkers To Lose Weight

Appirio co-founder Chris Barbin and his employees c...

When Native Advertising and Programmatic Collide

Over the past two years, two trends have dominated ...

Behind OKCupid’s Publishing Strategy

This is a lightly edited version of an article that...

The Anatomy of a Killer Content Marketing Strategy

Refinery29 has become a publishing force. Here's how this company makes people want to buy clothes.

How Banks Got In On The Content Business -- And Why It's Working

By Joe Lazauskas, Contently
Original content is not...

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Why The Cloud Is Making BYOD Risk-Free

The bring your own device (BYOD) movement is gainin...

How Google Glass Could Transform Marketing And Business

No one yet knows what the full impact of Google GOOG +0.99% Glass will be after the futuristic headsets go on sale next year. But with early users posting more and more enthusiastic reviews, Google Glass could be a game changer in the way we interact with the world around us.

5 Content Marketing Lessons From Obama

President Barack Obama has been a content marketing wizard of late. Here are his most clever moves, and what brands can learn from them.

How BYOD Is Pushing BlackBerry Out

Last quarter, BlackBerry sales plunged 81 percent to just 0.7 percent of the U.S. market share, down mightily from 2009, when RIM held 20.7 percent of the US smartphone market. RIM is certainly hoping that the late-March release of the Z10 will reverse its fortunes this quarter, but it has a long way to go in reaching the heights of its heyday. The BYOD movement is one big reason why.

How the Cloud is Transforming Developing Nations

Businesses in developed nations have embraced cloud computing for the boost in speed, efficiency and flexibility it provides, but in the developing world, it provides a different set of advantages to young businesses.

Top 5 Misconceptions About the Cloud

This article is brought to you by Western Digital. Western Digital's My Book Live lets you store up to 3 TB of photos, videos, music and files, and access them from anywhere on your tablet, smartphone...

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Obama, the Press and Democracy

When the marketing world talks about brands that are “social savvy” and “kings of content,” the focus usually falls on a few favorites, names like Old Spice, Red Bull, Amex, and Oreo.
But what about t...

The 17 Most Outrageous Celebrity Tattoos

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Gorrilla Zoe is all about the Benjamins, even when they make him look like the victim of the most hardcore frat house prank ever. Bonus: When he gets older, the tattoo will transform...

Why Computer Animation Looks So Darn Real

We've come a long way in the world of animation. Check out the innovations that have made animated characters so lifelike.