Joe Lazauskas

How The New York Times Built Its Content Marketing ...

There are alternatives to renting an audience on Facebook, and while they might not be as sexy as the major social network, they do allow brands to expand their reach and make the most out of their investments. Here are four steps you can take to wean yourself off relying...

Although politicians and their marketing teams are generally seen as behind the times, President Barack Obama's campaign team is a big exception, having effectively leveraged so......

You’re a brand (hello, brand!), and you’ve decided to invest in brand publishing. It’s the hot new thing, and you hear there’s serious ROI behind it, so you figure what the hell......

There’s been a common refrain in the media and marketing industry lately: the relationship between advertising and publishing on the web is broken. But other than building a time machine and stopping CPMs from taking over the Internet in the first place, what can be done?...

A friendly PSA here to remind you that Facebook is still using you as a spokesmodel for brands that you don’t remember liking. Lately, it’s gotten bad. I’ve seen the same Facebook friends with the same brands dozens of times. I’m now subconsciously convinced that my boss John really wants...