Joe Lazauskas

Joe Lazauskas

Editor in Chief @ Contently. FastCo contributor. Former EIC of The Faster Times, NY Egotist. Tech and marketing journalist. Email: lazer@contently.com. Twitter: @joelazauskas

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The Content Strategist

4 Ways Brands Can Battle Facebook’s Fast-Decreasing Organic Reach

There are alternatives to renting an audience on Facebook, and while they might not be as sexy as the major social network, they do allow brands to expand their reach and make the most out of their investments. Here are four steps you can take to wean yourself off relying...

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Mashable

5 Content Marketing Lessons From Obama

Although politicians and their marketing teams are generally seen as behind the times, President Barack Obama's campaign team is a big exception, having effectively leveraged so......

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Mashable

5 Reasons Your Branded Content Is Failing

You’re a brand (hello, brand!), and you’ve decided to invest in brand publishing. It’s the hot new thing, and you hear there’s serious ROI behind it, so you figure what the hell......

The Content Strategist

A Crisis of Confidence

In this report, you'll find those results, with a bit of analysis of what they mean. We hope you enjoy it. — Joe Lazauskas. Contently Editor in Chief. Editor's Note ......

Digiday

Behind OKCupid’s Publishing Strategy

This is a lightly edited version of an article that...

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The Content Strategist

Can the Attention Web Save Publishing? Upworthy, Quartz, and Refinery29 Weigh In

There’s been a common refrain in the media and marketing industry lately: the relationship between advertising and publishing on the web is broken. But other than building a time machine and stopping CPMs from taking over the Internet in the first place, what can be done?...

Fast Company

Did Facebook Just Deliver A Crushing Blow To Native Advertising ...

Did Facebook Just Deliver A Crushing Blow To Native...

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The Faster Times

Facebook is Still Using You To Sell Crap You Don’t Remember Liking - The Faster Times

A friendly PSA here to remind you that Facebook is still using you as a spokesmodel for brands that you don’t remember liking. Lately, it’s gotten bad. I’ve seen the same Facebook friends with the same brands dozens of times. I’m now subconsciously convinced that my boss John really wants...

The Huffington Post

How Banks Got In On The Content Business -- And Why It's Working

By Joe Lazauskas, Contently
Original content is not...

Forbes

How the Cloud is Transforming Developing Nations

Businesses in developed nations have embraced cloud computing for the boost in speed, efficiency and flexibility it provides, but in the developing world, it provides a different set of advantages to young businesses.

The Content Strategist

'If Mark Zuckerberg Wanted to Tilt This Election, He Could': Peter ...

'If Mark Zuckerberg Wanted to Tilt This Election, H...

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The Content Strategist

If Measuring Pageviews Is Dumb, Buying Them Is Even Dumber ...

If Measuring Pageviews Is Dumb, Buying Them Is Even...

Fast Company

Is 27 The Tech World's New Middle Age? | Fast Company | Business ...

Is 27 The Tech World's New Middle Age? | Fast Compa...